RESET is built on a simple belief: lasting change cannot be imposed from the outside. It must be designed with people, tested in practice, and shared so that others can build upon it.
For more than a century, JFS has worked alongside rural communities across Mozambique. This experience has taught us that poverty, environmental degradation, and weak institutions are interconnected challenges that require integrated solutions and long-term commitment.
Our Theory of Change is based on a continuous cycle of learning and action that combines responsible business, community engagement, science, and partnerships to create scalable and sustainable solutions capable of transforming rural systems.
Our Approach
Transforming systems through co-creation, action and knowledge.



CO-DESIGN
Creating solutions with communities and partners
We work alongside farmers, communities, researchers, public institutions, businesses, and development partners to understand challenges, identify opportunities, and co-design practical solutions adapted to local realities.
PROVE
Turning ideas into action
We believe meaningful change requires implementation. Whenever possible, solutions are tested and demonstrated through fair and sustainable business models capable of generating both impact and economic viability.
INSPIRE
Building knowledge and enabling wider change
Successful solutions should not remain isolated. We invest in research, partnerships, impact measurement, and knowledge-sharing to generate evidence, inspire others, and help scale what works.

From Principles to Impact
Together, these principles drive transformation across three interconnected dimensions:

Environmental
Regeneration
Restoring natural capital through regenerative agriculture, biodiversity conservation, climate resilience, renewable energy, sustainable resource management, and internationally recognised sustainability standards.

Social Inclusion & Prosperity
Creating pathways out of poverty through productive agriculture, market access, energy, financial inclusion, gender equality, education, and economic opportunity.

Knowledge, Governance & Systems Change
Strengthening institutions, infrastructure, digital systems, partnerships, research, and local capacity to enable lasting and scalable transformation.