Legacy and Mission
Legacy represents, above all, a responsibility to continue contributing to the development of Mozambique.
JFS is a family-owned group founded on Ilha de Moçambique in 1897, with a history deeply intertwined with that of Mozambique itself. Today, the Group operates across agriculture and rural business, automotive activities, real estate, and strategic investments.
The Group was built by João Ferreira dos Santos, the great-grandfather of the current owners, who arrived from Portugal at the age of 17 in search of a better life. From a small trading shop on Ilha de Moçambique, he gradually expanded inland through trade, agriculture, and other activities, building relationships with rural communities based on humility, fairness, proximity, and mutual respect.
These values continue to guide JFS today. JFS RESET is the natural expression of that legacy — a commitment to putting business at the service of a more prosperous, inclusive, and resilient Mozambique.
1897
FOUNDED ON
ILHA DE MOÇAMBIQUE
The Reason for Our Existence
Our Purpose
We believe business can be a force for regeneration.
Our purpose is to create sustainable economic opportunities that improve lives, strengthen rural communities, and restore ecosystems.
Our Mission
Our mission is built around three principles: Co-Design, Prove, and Inspire.
We co-design solutions with communities and partners.
We prove them through action, responsible business, and measurable results.
We inspire wider change through knowledge, evidence, and collaboration.
Our Values
Values that drive lasting change.
Commitment
Long-term vision, resilience, and consistency.
Courage
Doing what needs to be done, even when it is difficult.
Happiness
Being grateful, positive, and giving back to others.
Shared Value
Creating fair and sustainable solutions that generate positive impact for people, communities, business, and the environment.
Results
Ideas and strategies only matter when they create tangible impact.
